HANDMADE IN ITALY

The essential hands-free accessories. Discover the world’s largest selection of handcrafted phone necklace models — plus a curated range of removable straps, keychains, and more.
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ORIGINAL, COLORFUL DESIGNS

Handmade phone necklaces, removable straps, and keychains. Practical accessories for everyday use.
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PRACTICAL, BEAUTIFUL ACCESSORIES

Phone necklaces, straps, and keychains thoughtfully designed to make your daily routine easier. Unique, handmade pieces you can rely on every day.
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ACCESSORIES THAT TELL A STORY

Explore our collection of handmade phone necklaces, removable phone straps, keychains, and more. Each piece is carefully crafted in Bologna by skilled Italian artisans, blending contemporary design, vibrant colors, and authentic Made in Italy quality.

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Key Lanyard 034

€39,00

Key lanyard made of 6mm thick orange-red-pink climbing rope with vibrant orange and red details, logo tag, and a solid green carabiner. The adjustable length lets you wear it around your neck, attach it to your trousers for secure pockets, or clip it to your bag — perfect for keeping your keys stylishly safe and close.

Made from non-toxic, vegan materials.

Handmade in Italy with care and craftsmanship.

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Key Holder multicolor fringe

€25,00

Anello in acciaio da 3,8 cm con grande moschettone verde solido, anello portachiavi e 8 fili di paracord multicolore da 4 mm, dettagli in argento e targhetta blueANDtrue in argento. Un charm resistente e versatile, perfetto come portachiavi, accessorio per borse o piccolo regalo elegante, fatto a mano in Italia con cura artigianale.

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Key Lanyard 037

€39,00

Key lanyard in military green, beige, and blue, made from 6mm thick paracord with beige and black accents, logo tag, and a solid black carabiner.

Adjustable length lets you wear it around your neck, on your trousers, bag, or even as a belt — always secure, always stylish.

Handmade in Italy by blueANDtrue from non-toxic, vegan materials.

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Key Lanyard 039

€39,00

Key lanyard handcrafted from a luxurious 6mm beige-black-white cord, featuring refined beige and black accents, a signature logo tag, and a bold matte black carabiner. The adjustable length offers versatile styling — wear it around your neck, loop it through belt loops, secure it to your bag, or even style it as a statement belt.

Made from non-toxic, vegan materials.

Handmade in Italy with exceptional attention to detail by blueANDtrue


 

The Vision Behind blueANDtrue

blueANDtrue was founded in 2014 by Berlin-born fashion designer Samja Schroeder, now based in Bologna, Italy.

Our signature phone necklaces combine style and practicality. Each long necklace is attached upside down to a shockproof silicone cover, giving you easy access to your phone for emails, messages, or photos — and the freedom to set it down safely whenever you need.

But blueANDtrue is more than functional — it’s a beautiful accessory. Every piece is handcrafted in our Bologna studio, combining skilled leatherwork, precise sewing, and artisanal macramé techniques, blending artisanal quality with contemporary design.

CUSTOMER TESTIMONIALS

Ordered an iphone case and airpod straps. Lese then 24 houra later order arrived. EverThing is amazing

Thanks

Sinah

It is easy to use and love to use by professional. I can see the good quality of materials is being used bu blueandtrue and it has made in accordance with the standard of safety of users.

Karolyn Buenvenida

Sehr schöne und praktische Sachen, hervorragender Kundenservice und vorallem offen fuer Sonderanfertigungen.

Paul

Lieferung schneller als gedacht. Schönes Produkt, aber verhältnismäßig teuer. Trotzdem gibts von mir eine Kaufempfehlung. Mein IPhone 7 passt perfekt in die Hülle.

riedlfranziska