UNIQUE PIECES FOR UNIQUE PEOPLE
Discover our collection of handmade phone necklaces, removable phone straps, key holders, and more. Each item is crafted with care, blending style, utility, and craftsmanship.

THE VISION BEHIND BLUEANDTRUE
blueANDtrue was created in 2014 by Samja Schroeder, an international fashion stylist from Berlin who now lives and works in Bologna, Italy.
blueANDtrue is a long necklace in different styles and materials attached upside down to a shockproof silicon cover, so it allows easy access to your phone to read and write emails and text messages or take pictures but also drop it when you don’t need it, without danger for the cellphone.
Apart from it being practical, blueANDtrue is also a beautiful accessory.
All our products are handcrafted, tie dyed by hand and hand embroidered in our laboratory in Bologna, Italy.